B2B Marketing

Who would have guessed, the HTC HD2 Is in really high demand in the B2B market. Apparently the business sector is trying to get hold of these phones specifically because it uses the older Windows Mobile 6.5 operating system. Because the other phones are getting the windows mobile upgrades but the HTC HD2 is not, this is actually a plus for B2B because the new operating system does not have the same strengths that the older WinMo OS had.

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b2b studios have created "Fit Pulse" which makes it possible to keep track of personal fitness and nutrition plans at the touch of a button, including socializing and competing with other Fit Pulse members. It is designed for iPhone/iTouch users who work out or plan to start working out and want to easily manage their fitness program. The application keeps track of workout milestones while integrating the social networks platforms Twitter and Facebook.

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Revenues for B2B print ads dropped about 24% during 2009, from $9.9 bill during 2008 to $7.5 billion in the following year, according recent data reports out. The Business Information Network, which is a firm that tracks B2B publishing and marketing, also noted that B2B print publications that were the most effected were those covering the the transportation industry.

Erik Sass says "Like these other media, B2B publications showed some improvement toward the end of 2009 at least in relative terms, with a 25.8 percent decline in ad pages in the fourth quarter versus a 30.5 percent drop in the third quarter,"

A recent outsell study says that funds devoted by B2B marketing campaigns to social networks will increase by more than 43.3 percent in 2010 while overall spending remains level.

According to Reuters, hedge funds are currently shifting their bets on Greece's debt problem to the euro as it seems too many speculators have recently purchased default security for it to be a profitable trade, says the hedge fund firm Cheyne Capital. Chief Investment Officer Chris Goekjian said a more interesting trade for hedge funds was to bet that the euro will get weaker as the EU decides how to help the Southern European countries that are currently struggling to pay off their debt.

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Outsell's "Annual Advertising and Marketing Study 2010: Total U.S. and B2B Advertising," says that B2B firms will mostly likely reduce their b2b mobile marketing spending by 38 percent this year.Which would affect the B2B Mobile Marketing market. "This is the first year that it's negative," claims author of the report - Chuck Richard, lead analyst and VP at Outsell. The mobile spend by these marketers will most likely fall from $325 million in 2009 to $202 million this year (2010)Richard told ClickZ News. B2B mobile spending rose 5 percent in 2009.

Sadly this doesn't mean you can now buy your farmville and mafia dollars with paypal just yet.

Paypal has partnered with Facebook to offer it as a payment option for advertisers and marketers on facebook. Peter Thiel actually sits on the company board of facebook and has invested $500,000 back in 2004 giving facebook its first investment.

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Its the winter Olypmics if you hadn't already noticed. So its a great time to look at some of the sponsors of this years events in Vancouver 2010.

First up the big boys, Coca Cola, General Electric, Acer and Atos Origin among others. Some b2b related, some not so much.

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