B2B internet Marketing Strategy
Here are some great points for starting your internet B2B Marketing Strategy
Have a focused Website
Your website needs to know what its aiming to do, it needs to be focused and be great at what it does.
Identify your target visitors or potential customers?
Who are you targeting, and why, this is going to be important in how your website is focused and how well it works.
How will they find you website?
Work out how you are going to drive traffic to your site. How are they going to know you exist and find you.
What key words and terms are important so you can be found?
What are people going to be searching for when you want to be showing up. What services do you offer.
Are you aiming to generate revenue or to cut costs?
What is the aim of the site?
What do you want people to do once they are on your site, what is your cool to action.
What information do you want to show to your customers?
What information will your site have.
Who are my competitors?
Indentify who you are competing with, it may be different to your offline competitors.
Who is successful in your internet market place?
Work out what they are doing and see if you can do similar things
Who gets the best Search Engine listings for your niche?
What are your businesses advantages and weaknesses?
See where you shine and where you don't and what you can sell the customer
Create a Solid Website
Make sure your website is as great as it can be.
You need to make sure you look into these areas, Content, Keywords, Link Network, Generate Revenue, Competition, Customer, Fulfillment
Go Viral
Get word of mouth to spread your name and product, produce something great or funny or useful and wait for people to spread it around. A viral campaign can generate millions in business if done right, for very very little cost.Here is Microsoft's now so great B2B Viral ‘The Break Up’
