B2B Marketing
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Circle Research releases its B2B Barometer for 2010
Date: 16 Feb 2010 / Author: admin / Views: 437
Published 10 February 2010: The second in a series of market studies taken by B2B specialist research agency "Circle Research" and backed by ABBA
and the IDM, reveals some exciting, good changes in the market over a six month period. The B2B Barometer offers an actual marketing position on just
how B2B companies are acting in the market.
Key survey findings
- 79% of agencies and 66% of client-side marketers forecast growth in the next twelve month period
- 40% of client marketers forecast an increase in budgets in the next twelve months
- 92% of client marketers and 95% B2B agencies agree that it would be unwise to ignore social media
- 63% of client-side marketers do not have a social media strategy
- 65% of client-side marketers said they did not measure return on marketing investment…
…whilst 86% of agencies believed their clients did measure ROMI.
You can download the entire report for free from here
For further information about the survey please contact:
Olwyn Bloor – General Secretary
Association of Business to Business Agencies
Clarence Mill,
Clarence Road
Bollington,
Macclesfield,
SK10 5JZ
T: +44 (0)1625 578511
info@abba.co.uk
www.abba.co.uk
Andrew Dalglish
Director – Circle Research
Hudson House
8 Tavistock Street
London
WC2E 7PP
T: +44 (0)20 3178 7651
andrew.dalglish@circle-research.com
www.circle-research.com
Caroline Robertson F IDM
Membership Directora
The Institute of Direct Marketing
1 Park Road,
Teddington,
Middlesex
TW11 0AR
United Kingdom
T: +44 (0)20 8977 5705
www.theidm.com
MSc in Marketing Personal Development
God, I feel like I sohuld be takin notes! Great work