B2B Marketing
Latest B2B Marketing news.
Mobile B2B spending could fall by around 40 Percent
Date: 11 Mar 2010 / Author: admin / Views: 267
Outsell's "Annual Advertising and Marketing Study 2010: Total U.S. and B2B
Advertising," says that B2B firms will mostly likely reduce their b2b mobile marketing spending by 38 percent this year.Which would affect the B2B
Mobile Marketing market. "This is the first year that it's negative," claims author of the report - Chuck Richard, lead analyst and VP at Outsell.
The mobile spend by these marketers will most likely fall from $325 million in 2009 to $202 million this year (2010)Richard told ClickZ News. B2B
mobile spending rose 5 percent in 2009.
MSc in Marketing Personal Development