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The Unique Dynamics involved in B2B Marketing
Date: 22 Feb 2010 / Author: admin / Views: 518
Found this great articles on the Unique Dynamics involved in B2B Marketing, well
worth a read,
"Lead generation is therefore not black and white. Early in the cycle, a prospect may be reluctant to reveal
much. But that doesn't make them an unqualified lead, simply an early-stage one (and one probably not ready for the sales team). Nurturing that
relationship over time, across a number of different searches, may be the most important and challenging mission that B2B marketers
face."
Read the full article at Clickz Article By Scott Brinker
MSc in Marketing Personal Development
Caillng all cars, calling all cars, we're ready to make a deal.